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customer service

Fill Rate

The share of demand satisfied from available stock.

Definition

The share of demand satisfied from available stock.

Why it matters

Fill rate is the most direct measure of whether customers get what they ordered.

Formula

Units Shipped / Units Ordered x 100

Example

9,400 of 10,000 ordered units shipped gives a 94% fill rate.

How to interpret it

Measure at line, unit and order level; each answers a different service question.

How to improve it

Improve safety stock placement, supplier reliability and demand sensing on top movers.

Common mistakes

Mixing unit fill rate with line fill rate when reporting trends.

Related KPIs

Related SupplyChain.tools

Run the numbers on SupplyChain.tools - this page covers the management decision.

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