customer service
Fill Rate
The share of demand satisfied from available stock.
Definition
The share of demand satisfied from available stock.
Why it matters
Fill rate is the most direct measure of whether customers get what they ordered.
Formula
Units Shipped / Units Ordered x 100
Example
9,400 of 10,000 ordered units shipped gives a 94% fill rate.
How to interpret it
Measure at line, unit and order level; each answers a different service question.
How to improve it
Improve safety stock placement, supplier reliability and demand sensing on top movers.
Common mistakes
Mixing unit fill rate with line fill rate when reporting trends.
Related KPIs
Related SupplyChain.tools
Run the numbers on SupplyChain.tools - this page covers the management decision.
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